Don't choose the life of "slowing up"
During these 30 days, he was resting and seeing people,
because the previous manuscript was too tired. Of course, now "rest is
also very tired." He is preparing to slowly find the rhythm of watching
the work of reading a book.
Whether he is a title; most of the content is long enough to
challenge the reading patience of new media users; he does not seem to have the
willingness to create a personal IP, because he is afraid to be labeled as a
successful example label of "returning to X million after
resignation" Most media interviews were rejected.
In the nearly two-hour interview, he never stopped looking
at his answer. I am afraid that I will raise myself in my words and consume or
hurt others. Some stories and ideas that don't want to be public will be
confirmed again and again: You promised me not to write.
He knew very early on what he was going to do and where his
talents were. Of course, if you ask him directly, he will wave his hand and be
ashamed to admit it.
As early as 19 years old, he won first place in the world's
top advertising creative award One Show Youth. In the past two or three years,
his ideas have been selected twice in Cannes and won the Asia-Pacific
Advertising Gold Award. He has a beautiful resume. Before starting a business,
he was originally the brand director of a first-line Internet company, and he
had the option of “realizing a lot of money”. But he stressed that the article
does not mention this company. Just because "not good for people's
heat."
Two years ago, the decision to leave the company took only a
moment. "That is a very irrational decision." He admitted.
He still remembers that day. Everything started in the morning of a Marquez novel – he was sleeping at home, upstairs because of the
rupture of the water pipes, flooding the ceiling of his house, and a small
piece of wall peeled down to his feet without fail. The moment he woke up, the
decision was made.
The boss tried to retain him with better treatment and
greater power, but he refused. "Since I mentioned (resignation), I really
want to go, not for a higher salary and position." More importantly, the
market work is the ability of his management team to allocate resources, but
this is not the part he wants to improve.
He said that he often produces an "illusion" when
he goes to work: I may have some potential and talent that has not been mined.
Behind this is the idea of self-improvement. "I still
want to be a better person," he said.
These are all his desires. This supported his all-night
support, supporting him to leave the Internet factory, giving him the courage
to look at his own ceiling, facing the readers, telling stories of ordinary
people.
Regarding the swaying, you all guessed wrong.
匡 shake is a
the complex of misunderstandings and contradictions.
Most people know him, probably on Tanabata two years ago.
A story about love.
In the end, the two comics captured 4 million readings, and
overnight, the “匡扶摇”
account increased by 100,000.
One of the most common misconceptions is that readers
believe that authors who describe love so delicately must be girls. In fact, he
was born in 1988, who loves sports and sports, and his real name is Fu (the
following content, unified use of "help"). As for why it is necessary
to scream, it is said that it is a good word because it is skyrocketing.
Another misunderstanding lies in his positioning, which is
mostly due to misunderstanding by the media. In all the methodologies that
talked about his success, he has positioned him as a soul advertising painter,
talking about the myth of millions of exposures and hundreds of thousands of
fans overnight.
He seems to be the perfect footnote from the media's the disintegration of the traditional advertising industry.
However, this is just an externally labeled tag. I have
never regarded myself as an advertising channel, and I don’t think that this
The data is great.
Some readers have also questioned his work, "There is
always an advertisement at the end of the article," as if "reading a
post and found a leaflet." But he felt "I was painting on the back of
the flyer, but I was very serious." Excluding the poetic answer is: I hope
that more readers can see these stories for free, and if it is not an
advertisement, the author himself may have difficulty living.
Everything is just a means to help make a living. His
ambition is far more than that.
There may be no one to believe that it is said that it has
been using the software in the iPad to draw, PPT typesetting. How to use PS,
"The university has learned a little, now forget it." He is more
concerned about narrative than technology.
Because what he wants
to do is a narrative exercise based on cartoons. In short, this is a way for
him to approach his director's dreams. He wants to find his expression and tell
his own story.
He still remembers the first time in high school when he saw
the shock of director Yang Dechang's "One by One". "It's wow, I
can't speak."
Look at his comics, although the style is simple, it is like
a shot after another. From the scene, the depth of field to the characters, all
infiltrated his intentions. "Where is the lens, I choose to close-up, or
bring another person from one side, and the things I want to express are
different." He literarily thinks about each frame. "Of course, time
is limited, and many pictures are too late to think about it."
When he had not left the advertising industry, he
participated in a short-term scriptwriting class for a weekend. I also remember
that in the summer of 2014, in the classroom, "luxury" and the
classmates weaved the story paragraphs and the situation of group discussion.
He takes notes and writes homework like a student. In the last assignment
before the class, the paragraph he wrote was selected by the teacher as a model
and read aloud in front of the class.
He has been slowly approaching his destination in his way.
And the drawing is full, just one of the stops.
A Contradiction
Support is a contradiction. But all kinds of contradictions
are gathered on him, there is no mutual exclusion, but they are
self-consistent.
In any case, he is not a prolific author. In the comparison
of similar public numbers, the update frequency of other accounts is in days,
and most of them are in units of weeks, only "匡 摇 ”, in terms of months.
"If you think of creation as a long-term thing, you
don't have to challenge yourself. Physical and mental health is more
important."
Then, the person who made this determination to simmer gave
himself four months of winter vacation. But at the same time, he is very
hardworking.
A recent comic "My Story". Because the content was
adapted from real people, he interviewed Guo Jia several times before and after
and compiled hundreds of thousands of words of interviews. Due to time
constraints, I had to reluctantly give up the process of presenting Guo Jia’s
father to make soap. In his opinion, that is an important branch of the story.
"The arc of that story is very complete, but in the end, it can only be
cut." He regretted that he had underestimated the workload because of lack
of experience. "In the first few days, I still had a drink with my
friends. It was silly."
Before the final draft, he smashed two whole nights, and he
did not know how many versions were changed. As long as the computer is on, it
will not adjust the statement and picture details. "The last two nights
are the most marginal efficiency. Even if I give me another ten minutes, I can
make it better."
His comic style seems to be a bit mournful, but the help is
the kind of person.
He is willing to do something that is not enough, but likes
it, and tries to do it well. Even if it fails, it is willing to bear the
result.
When he wants to start a business, the adjustment of the
purchase policy has pushed him forward. Yu Fu originally had the down payment,
but suddenly failed to pay for social security for 60 consecutive months.
Ordinary people may feel sad, but he feels excited. Because it means that
suddenly there is a lot of spare cash in hand. "If you don't go to work
and don't have income, it's enough for me to live for two years." He
continued, "I can find a helper and find a painting assistant."
As early as when the Internet company went to work, Yu Fu
gave a cartoon to the "People" public number to commemorate the 9th
anniversary of the death of director Yang Dechang.
"I was originally asked if I wanted to write an
article. I just bought an iPad and was trying to draw. I told them that I
wanted to draw comics. And Yang Dechang also likes to draw comics."
Then there will be - "After ten years if you can see
Yang Dechang again." Many characters and dialogues in the comics are from
the interviews of Zhang Aijia, Hou Hsiao-hsien, Wu Nianzhen, and Jia Zhangke in
each book. These Yang Dechang's former partners and friends, in the painting,
said what they wanted to say, and said it to himself.
The comics were issued, and Wang Zhengkai, the art director
of "One by One", saw the message in the background:
If Yang Zhi saw this article in the sky, he might say:
"Fuck, this is a bit fierce."
It seems shy to help, but it is so brave in expression.
On the stage of "A Sea", he looked at the air and watched
the air, that is, he did not look at the audience. I usually wear brown
sunglasses, as if I have to build a barrier between myself and the world for
observation.
But in doing things, he has the courage. The public number
was registered at the end of March 2017. At that time, the dividend period from
the media development had already been missed. Many public opening rates were
as low as single digits. "This is also a decision that seems to be
incorrect. But I think it is possible to make this decision correct by working
hard," he said.
He is brave enough to even overcome procrastination.
Whenever he feels imperfect and his finger only stays on the Delete button, he
turns on the self-consume system:
It is to learn to endure the shame, the paintings that you
are not satisfied with, and you must grit your teeth and show them to people.
"Procrastination is the fear of facing yourself. The
things you want to write are there, but you can't reach it, you are afraid. It
is useless to ask others at this time. It is a straight man's way - hold
it." Elbows, clench your fists and put on the emoji expression.
I am still working hard and I want to improve.
Fortunately, he has already walked on the way he wants. Some
of his comic works have also been sold for copyright. Some film and television
companies have also come to the door, wanting to help write scripts and be
directors. But he is not in a hurry. He still enjoys watching his films and
doing his homework.
Sometimes back to his hometown in Hunan, he worked with his
friends in the cafe. The other party opens Excel and begins to process complex
financial forms. Next, to the support, an animated cartoon was opened. The
friend asked in surprise: Is this your job?
He smiled happily: Yes, I am learning, this is my job.
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