Don't choose the life of "slowing up"

Don't choose the life of "slowing up"

1:14 AM

Don't choose the life of "slowing up"


The time has passed since the last update of the public number.



During these 30 days, he was resting and seeing people, because the previous manuscript was too tired. Of course, now "rest is also very tired." He is preparing to slowly find the rhythm of watching the work of reading a book.

Whether he is a title; most of the content is long enough to challenge the reading patience of new media users; he does not seem to have the willingness to create a personal IP, because he is afraid to be labeled as a successful example label of "returning to X million after resignation" Most media interviews were rejected.

In the nearly two-hour interview, he never stopped looking at his answer. I am afraid that I will raise myself in my words and consume or hurt others. Some stories and ideas that don't want to be public will be confirmed again and again: You promised me not to write.

He knew very early on what he was going to do and where his talents were. Of course, if you ask him directly, he will wave his hand and be ashamed to admit it.

As early as 19 years old, he won first place in the world's top advertising creative award One Show Youth. In the past two or three years, his ideas have been selected twice in Cannes and won the Asia-Pacific Advertising Gold Award. He has a beautiful resume. Before starting a business, he was originally the brand director of a first-line Internet company, and he had the option of “realizing a lot of money”. But he stressed that the article does not mention this company. Just because "not good for people's heat."

Two years ago, the decision to leave the company took only a moment. "That is a very irrational decision." He admitted.

He still remembers that day. Everything started in the morning of a Marquez novel – he was sleeping at home, upstairs because of the rupture of the water pipes, flooding the ceiling of his house, and a small piece of wall peeled down to his feet without fail. The moment he woke up, the decision was made.

The boss tried to retain him with better treatment and greater power, but he refused. "Since I mentioned (resignation), I really want to go, not for a higher salary and position." More importantly, the market work is the ability of his management team to allocate resources, but this is not the part he wants to improve.

He said that he often produces an "illusion" when he goes to work: I may have some potential and talent that has not been mined.

Behind this is the idea of self-improvement. "I still want to be a better person," he said.

These are all his desires. This supported his all-night support, supporting him to leave the Internet factory, giving him the courage to look at his own ceiling, facing the readers, telling stories of ordinary people.

Regarding the swaying, you all guessed wrong.


匡 shake is a the complex of misunderstandings and contradictions.

Most people know him, probably on Tanabata two years ago.

A story about love.

In the end, the two comics captured 4 million readings, and overnight, the “匡扶摇” account increased by 100,000.

One of the most common misconceptions is that readers believe that authors who describe love so delicately must be girls. In fact, he was born in 1988, who loves sports and sports, and his real name is Fu (the following content, unified use of "help"). As for why it is necessary to scream, it is said that it is a good word because it is skyrocketing.

Another misunderstanding lies in his positioning, which is mostly due to misunderstanding by the media. In all the methodologies that talked about his success, he has positioned him as a soul advertising painter, talking about the myth of millions of exposures and hundreds of thousands of fans overnight.

He seems to be the perfect footnote from the media's the disintegration of the traditional advertising industry.


However, this is just an externally labeled tag. I have never regarded myself as an advertising channel, and I don’t think that this The data is great.

Some readers have also questioned his work, "There is always an advertisement at the end of the article," as if "reading a post and found a leaflet." But he felt "I was painting on the back of the flyer, but I was very serious." Excluding the poetic answer is: I hope that more readers can see these stories for free, and if it is not an advertisement, the author himself may have difficulty living.

Everything is just a means to help make a living. His ambition is far more than that.

There may be no one to believe that it is said that it has been using the software in the iPad to draw, PPT typesetting. How to use PS, "The university has learned a little, now forget it." He is more concerned about narrative than technology.

 Because what he wants to do is a narrative exercise based on cartoons. In short, this is a way for him to approach his director's dreams. He wants to find his expression and tell his own story.

He still remembers the first time in high school when he saw the shock of director Yang Dechang's "One by One". "It's wow, I can't speak."

Look at his comics, although the style is simple, it is like a shot after another. From the scene, the depth of field to the characters, all infiltrated his intentions. "Where is the lens, I choose to close-up, or bring another person from one side, and the things I want to express are different." He literarily thinks about each frame. "Of course, time is limited, and many pictures are too late to think about it."

When he had not left the advertising industry, he participated in a short-term scriptwriting class for a weekend. I also remember that in the summer of 2014, in the classroom, "luxury" and the classmates weaved the story paragraphs and the situation of group discussion. He takes notes and writes homework like a student. In the last assignment before the class, the paragraph he wrote was selected by the teacher as a model and read aloud in front of the class.

He has been slowly approaching his destination in his way. And the drawing is full, just one of the stops.

A Contradiction


Support is a contradiction. But all kinds of contradictions are gathered on him, there is no mutual exclusion, but they are self-consistent.

In any case, he is not a prolific author. In the comparison of similar public numbers, the update frequency of other accounts is in days, and most of them are in units of weeks, only "匡 摇 ”, in terms of months.

"If you think of creation as a long-term thing, you don't have to challenge yourself. Physical and mental health is more important."

Then, the person who made this determination to simmer gave himself four months of winter vacation. But at the same time, he is very hardworking.

A recent comic "My Story". Because the content was adapted from real people, he interviewed Guo Jia several times before and after and compiled hundreds of thousands of words of interviews. Due to time constraints, I had to reluctantly give up the process of presenting Guo Jia’s father to make soap. In his opinion, that is an important branch of the story. "The arc of that story is very complete, but in the end, it can only be cut." He regretted that he had underestimated the workload because of lack of experience. "In the first few days, I still had a drink with my friends. It was silly."

Before the final draft, he smashed two whole nights, and he did not know how many versions were changed. As long as the computer is on, it will not adjust the statement and picture details. "The last two nights are the most marginal efficiency. Even if I give me another ten minutes, I can make it better."

His comic style seems to be a bit mournful, but the help is the kind of person.

He is willing to do something that is not enough, but likes it, and tries to do it well. Even if it fails, it is willing to bear the result.

When he wants to start a business, the adjustment of the purchase policy has pushed him forward. Yu Fu originally had the down payment, but suddenly failed to pay for social security for 60 consecutive months. Ordinary people may feel sad, but he feels excited. Because it means that suddenly there is a lot of spare cash in hand. "If you don't go to work and don't have income, it's enough for me to live for two years." He continued, "I can find a helper and find a painting assistant."

As early as when the Internet company went to work, Yu Fu gave a cartoon to the "People" public number to commemorate the 9th anniversary of the death of director Yang Dechang.

"I was originally asked if I wanted to write an article. I just bought an iPad and was trying to draw. I told them that I wanted to draw comics. And Yang Dechang also likes to draw comics."

Then there will be - "After ten years if you can see Yang Dechang again." Many characters and dialogues in the comics are from the interviews of Zhang Aijia, Hou Hsiao-hsien, Wu Nianzhen, and Jia Zhangke in each book. These Yang Dechang's former partners and friends, in the painting, said what they wanted to say, and said it to himself.

The comics were issued, and Wang Zhengkai, the art director of "One by One", saw the message in the background:

If Yang Zhi saw this article in the sky, he might say: "Fuck, this is a bit fierce."

It seems shy to help, but it is so brave in expression.

On the stage of "A Sea", he looked at the air and watched the air, that is, he did not look at the audience. I usually wear brown sunglasses, as if I have to build a barrier between myself and the world for observation.

But in doing things, he has the courage. The public number was registered at the end of March 2017. At that time, the dividend period from the media development had already been missed. Many public opening rates were as low as single digits. "This is also a decision that seems to be incorrect. But I think it is possible to make this decision correct by working hard," he said.

He is brave enough to even overcome procrastination. Whenever he feels imperfect and his finger only stays on the Delete button, he turns on the self-consume system:

It is to learn to endure the shame, the paintings that you are not satisfied with, and you must grit your teeth and show them to people.

"Procrastination is the fear of facing yourself. The things you want to write are there, but you can't reach it, you are afraid. It is useless to ask others at this time. It is a straight man's way - hold it." Elbows, clench your fists and put on the emoji expression.

I am still working hard and I want to improve.

Fortunately, he has already walked on the way he wants. Some of his comic works have also been sold for copyright. Some film and television companies have also come to the door, wanting to help write scripts and be directors. But he is not in a hurry. He still enjoys watching his films and doing his homework.

Sometimes back to his hometown in Hunan, he worked with his friends in the cafe. The other party opens Excel and begins to process complex financial forms. Next, to the support, an animated cartoon was opened. The friend asked in surprise: Is this your job?

He smiled happily: Yes, I am learning, this is my job.


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