Shanda Games bid farewell to Shanda
Shanda Games has become history.
To be precise, it is the brand of “Grand Game”. On March 29,
2019, Shanda Games announced that since March 31, 2019, the company has used
“Shengge Games” as its corporate brand and launched a brand new logo. Shengqu
Games will be the new brand of the company and will be launched externally.
After the business activity, after the name change, Shengqu Games no longer
needs to pay the trademark license fee to the Shanda Group.
Renaming,
reorganizing, and landing A shares, Shanda Games waved goodbye to the past, and
this year is exactly the 20th anniversary of Shanda Games.
Reorganized "A-share largest game company"
On July 9th, Shengqu Games held a strategic conference for
the first time with a new brand name. The executives of the grand game once
went a large number, and with the entry of Century Huatong, the game was being
held. Gradually faded the gene of grand.
Century Huatong started as car parts. It landed on the
Shenzhen Stock Exchange in 2011 and began to enter the cultural and
entertainment industry in 2014. In addition to Shanda Games, Century Huatong
also completed a little interactive equity delivery in 2018. This is home. The
game company, which is mainly engaged in mobile games, the 2018 annual report
of Century Huatong shows that due to the excellent performance of the two games
of "King Avalon" and "The Guns of the Year", little
interaction has contributed half of the camp of Century Huatong. Received.
Century Huatong predicted the net profit from 2018 to 2020
in the restructuring announcement, which was 2.136 billion yuan in 2018. At
present, Shengqu Games has achieved this goal. At the press conference,
Shenghua said that Century Huatong has become the largest game company in the
A-share market. Shengyou Games has a net profit of 2.2 billion in 2018, ranking
third among domestic game companies, behind Tencent and Netease.
According to the data, among the game companies listed in
2018, the third largest revenue is Sanqi Mutual Entertainment, which reached
7.247 billion. The Century Huatong 2018 Annual Report shows that the Group's
overall revenue was 8.124 billion yuan and the game business revenue was 5.403
billion. Yuan, which grew by 563.64% over the same period of the previous year,
ranking fifth in the country, but the annual report has not yet calculated the
revenue of the game (Shengda). As for now, Century Huatong has indeed become
the largest game company of A shares...
It is not too much to say that the fun game "holds a
good thigh".
Tencent’s shareholder is also among the shareholders of
Shengqu Games. On February 8th, 2018, Shengqu Games announced a strategic
cooperation with Tencent. Tencent’s 3 billion strategy shares, the shareholding
ratio is about 10~15%. At the press conference, Tencent Senior Vice President
Ma Xiaotong also attended the platform. In the PC game era, Tencent acquired
Shanda Literature for 5 billion. The two companies always have various
connections and entanglements. However, today's Tencent games are in full
swing, and the fun game is just one of Tencent's several holding game
companies.
The most important thing is the game.
At today's strategic conference, the first exciting game
with a new brand image also announced the company's future development plans.
“Quality, globalization, new culture” is the three strategic goals of the
company...
Of course, the game is still the most important business.
Shengjia said that the company is still making more than 80 games (of which 43
are self-developed).
40 revenues are in the tens of millions, 10 are over 100
million, and 2 are in the billion. In these games, there are 22 products that
have been in operation for more than 5 years, 13 products have been in
operation for more than 10 years, and 18 years of "blood blood"
Legend has a 6% year-on-year increase in revenue in 2018.
As for the game in the layout, this fun brings 6 products,
and the "radiation: refuge" launched in cooperation with B
(Bethesda), this game is already online; there is a classic end-game IP
"Dragon" The Valley of the Valley is a continuation of the mobile
game. The first part of the "Dragon Valley" mobile game has surpassed
1 billion in the first month. It is also the most successful product of
Shanda's cooperation with Tencent. The sequel is also issued by Tencent.
"Ying Yu Nian" and "Code: Expedition"
are two MMORPG games; in addition, there are two Japanese-made games,
"Lapis Re: LiGHTs" and "Cherry Bay Summer", the latter is
the Japanese women's group AKB48 genuine Authorization.
Of course, there are still a lot of end-game IPs in the
hands of Shengqu, such as "Adventure Island", "Rainbow
Island", etc., the end of the hand is Shanda's best gameplay, and the
continuation of this "tradition".
For the 85~95 generation of players, Shanda games may be
memories of childhood. With the success of "Legend", Shanda opened
the era of online games in China, and the introduction of "Dragon
Valley" and "Adventure Island" and other games is also an
important product in the online game era. The success of "Legend"
made Shanda see the ability of IP, and it also led to its excessive dependence
on IP in the development of many years. This is why Shanda spent so much effort
on the copyright ownership of "The Legend of Blood".
At the press conference, Shengqu also put forward the goal
of “new culture” and released the brand of “Yin Wen Bo Jian”. Through
cooperation with the museum, the digitalization of cultural relics was
realized. Shengqu obviously wants to continue the grand unfinished cultural dream.
At the beginning, Shanda acquired a series of cultural pan-entertainment
companies and tried to transform from a game company to a comprehensive
pan-entertainment company, thus creating a huge territory like “Network
Disney”, but It obviously underestimates the difficulty of expanding from game
to pan-fun, and the literary and grand box of Shanda’s books is still vivid.
Shanda Games has become a thing of the past, reorganizing,
landing A shares, changing its name, and the fun game is finally on the road.
The “heritage” left by Shanda is not only “sentimentality”, but also the
R&D, distribution experience and IP accumulated over the years. However,
the first two games in China’s game market are almost incapable of shaking. The
restructured Century Huatong The three are more realistic goals.
This is dummy text. It is not meant to be read. Accordingly, it is difficult to figure out when to end it. But then, this is dummy text. It is not meant to be read. Period.
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