2019 Internet's most popular luxury
brands list TOP 10
Recently, a well-known foreign website, Luxury Digital, made
a ranking form to study the popularity of the world's major luxury goods. They
did research on the values of Internet traffic and social media
participation. In the research, they found that the top 5 brands attracted the
attention of 60% of the wealthy consumers, and after ranking 15th, they
received the attention. dramatically drop. Today, I will show you which brands
are in the top 10 in this form. Is your favorite brand on the list?
10. BALENCIAGA
As part of the French luxury goods group Kering, the
Balenciaga family is becoming one of the fastest-growing fashion luxury brands
in the world. Designed by designer Demna Gvasalia, the Balenciaga family has a
strong street style and sporty sense of appeal, attracting younger generations
of luxury consumers, and it is rumored that these young consumers account for
60% of the total brand consumption. %. The Balenciaga family is particularly
concerned about the bag and footwear items, especially the Speed Trainers and
Triple-S sneakers.
▲Triple-S
sneakers
9.PRADA
Founded by Mario Prada in 1913, Italian luxury fashion brand
PRADA has grown into one of the most famous luxury brands in the fashion world.
The rise of sports and leisure accessories prompted PRADA to become the most
popular luxury brand on the Internet in 2019. The brand has successfully attracted
new consumers through special marketing campaigns and new product lines, making
many items the darling of the fashion world, such as Cloudburst sneakers and
nylon pockets.
▲Cahier Bag
8. ARMANI
ARMANI was founded by Giorgio Armani in 1975. ARMANI sells a
wide range of fashion items ranging from leather goods to ready-to-wear, to
watches, shoes, jewelry, accessories and more. ARMANI recently adopted a new
brand strategy: integration. Reduced the number of brands from 7 to 3, the
high-end Giorgio Armani, the mid-level Emporio Armani, and the young-oriented A
| X Armani Exchange. These three names are also the most popular search
keywords for ARMANI on the web.
▲ ARMANI men's clothing
7.DIOR
DIOR is a French luxury goods company, with its exclusive
collection and high-quality beauty products, DIOR squeezed into the seventh
place on the list. Maria Grazia Chiuri became the creative director of the
brand in 2016. Her famous "We Should All Be Feminists" T-shirt and
J'adior calfskin clamshell bag attracted great attention from consumers. DIOR
has also been named the most popular fashion brand on Instagram in 2017. DIOR
was previously reluctant to spend effort on e-commerce blocks but instead focused
on the sale of physical stores. After Christian Dior Couture appointed Jens
Riewenherm as the chief digitizer, the brand has been a huge success in the
e-commerce sector.
▲ "We Should All Be Feminists" T-shirt
6.TIFFANY
TIFFANY & Co, a high-end American jewelry brand,
includes jewelry, perfumes, and watches. TIFFANY collaborates with Net-a-Porter
to sell a wide range of products online to develop new customers. To
attract the consumption of the younger generation, the brand changed its
product impression from gift-giving to self-use jewelry. TIFFANY has gained a
lot of attention since 2018, and the ads shot by fashion model Elle Fanning for
TIFFANY are the most popular.
▲An ad campaign with Elle Fanning as the main character
5.ROLEX
Rolex has squeezed into the fifth place in this list. This
world-renowned watch company has also stood out in the Forbes Global Top 100
Most Valuable Brands, occupying 71, with an estimated brand value of $93
billion. The new watch launched at Baselworld earlier this year has also
received a lot of attention, including the improvement of the Oyster Perpetual
GMT-Master II, the Oyster Perpetual Datejust 36 and the new face design of the
Oyster Perpetual Datejust 31. In 2018, Rolex succeeded in inspiring young
affluent consumers to buy traditional mechanical watches. Rolex established a
solid brand image in the sports world. The world's most famous athletes
endorsed Rolex, including Tiger Woods, Roger Federer, Lindsay. Vaughan and Phil
Mickelson.
▲Oyster Perpetual GMT-Master II 2019
4.HERMES
Hermès can be said to be the top fashion brand that no one
knows. Its classic platinum bag, Kelly bag, etc. can be said to be a dream item
for many people. Hermès defines the “digital flagship store”, which is designed
and designed in a new way to combine goods and business. The new Hermes.com
offers a user-friendly interface, good online shopping trends, and a wide range
of Hermès products, from ready-to-wear to leather goods, silk scarves, and
watches.
▲ Hermes Platinum Bag
3.LV
LV is particularly popular after the announcement of street
brand Off-White designer Virgil Abloh as their new menswear artistic director. In
2017, LV and the street brand SUPREME promoted a lot of younger generations of
consumers and became a popular brand in the street and high-end market.
▲LV and SUPREME cooperation suitcase
2.CHANEL
CHANEL ranked 87th among Forbes' top 100 most valuable
brands in 2019, with an estimated brand value of $8 billion. CHANEL is a leader
in luxury storytelling, including fascinating films ranging from narrative-led
celebrity-driven campaigns to behind-the-scenes and tutorials.
▲CHANEL bag
1.GUCCI
GUCCI ranked first in the list of the most popular luxury
brands in 2019, far ahead of other competitors. The wealthy young generation
likes the Italian brand very much, and GUCCI has mentioned more labels on digital
platforms than many other luxury fashion brands. GUCCI has been producing the
most avant-garde and fascinating social media campaigns, experimenting with
different creative styles and different cross-border collaborations, as well as
having good Instagram marketing practices. GUCCI's most popular items are
arguably the accessories, such as Princetown slippers, GUCCI white shoes, and GG
logo belts, which have resonated with the young and wealthy, and set off a wave
in social media. GUCCI is also one of the fastest-growing luxury brands in the
world. In terms of brand value, it is the world's most searched fashion brand
in 2017 and 2018.
▲GUCCI bold flowers, contrast printing clothing
▲ 2019's most popular luxury brand rankings by the well-known website Luxury
Digital.
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