DIOR Champs Elysees boutique
remodeled the new three-story space to showcase the brand's latest work
Located on one of the most beautiful streets in the world,
the brand new DIOR Champs Elysees boutique, such as a sophisticated display
the box is reminiscent of the exquisite mansion of No. 30, Montaigne Avenue, where
Mr. Dior was destined to stop. This building has been in the heart of the DIOR
fashion map for more than 70 years and will now be fully refurbished. DIOR's
dream country brings together bold innovation, exquisite beauty, and
architectural spirit, depicting a new vision, a new base in a three-story
space, showing the latest works of the brand's various collections.
▲ Luxury avant-garde, all hand-shaped drape effect exterior wall,
reflecting DIOR's endless pursuit of beautiful craftsmanship, magically
reappearing the appearance of No. 30 Montaigne Avenue in the essence of the
Champs Elysées.
Originally decorated with the simple white wall of the
Montaigne mansion, a new poetic mural is created here, reflecting the
crystallization of exquisite craftsmanship and the brand's enduring spirit of
innovation and creativity. This pattern echoes Mr. Dior's first boutique, which
is inspired by interior designer Victor Grandpierre's reference artist
Christian Bérard's wall style inspired by the classic French prints of the 18th
century.
▲The spacious hall is in the 2019 autumn and winter series of
plaid colors designed by Maria Grazia Chiuri.
Another classic symbol of the brand – the rattan plaid, from
the Napoleon III-style seat that Mr. Dior gave to the objective show, became
the large-scale Versailles parquet concrete floor. Pure lines extend to the
magnificent and bright dome, bringing endless air views. This unique first-floor atrium space will be planned for new arrivals and flash shops with
seasonal seasons, including exclusive merchandise and other surprises.
▲ Visiting DIOR boutiques is like going through a journey of
brand modernity and past. DIOR Champs Elysees sells men's and women's clothing
and accessories, jewelry, perfumes, Dior Maison home furnishings, and creates
a paradise for footwear on the first floor.
Into the store, you can see the high and low cabinets on the
head, showing a variety of rare and elegant products, from fragrances,
accessories to book picture books, the most unique are the realization of the
dream of the customized area, including embroidery, screen printing and
Customized technology such as digital hot stamping. Some of the services will
be produced on-site, and it takes only about an hour from the custom to the
completion, which perfectly presents DIOR's exquisite craftsmanship and unique
creative spirit. In the space of innovation and aesthetics, we offer us
customers a new boutique luxury experience while exploring the brand's
outstanding achievements with new skills and unique craftsmanship.
▲The spiral ladder stretches like a ribbon, praising the
curvaceous beauty that Mr. Dior loves.
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