Life is like punching a persimmon

Life is like punching a persimmon

10:55 PM

Life is like punching a persimmon

outline


Three viewpoints


Strategy: To choose hard persimmon

Tactical: pick a soft persimmon

In reality: dare to flatten yourself


Three kinds of pinch




Pinch hard persimmon: refers to the problem of courage to face the hardest nuclear, set up a correct and long-term strategic goal, not to avoid heavyweight;

Pinch soft persimmon: It is good at achieving the most effective breakthrough, discovering the weak points of the industrial chain and the opponent, and avoiding the light.

Pinch yourself: It means that only by stripping yourself, draining yourself, and discovering the instinct that you are most familiar with can you burn?

First, strategically, we must choose hard persimmon


Dare to face the hardest nuclear issue,

Set up correct and long-term strategic goals,

Do not avoid heavyweight.

01

Jiang Fan, born in 1985, is the double-handed door of “Taobao+Tmall” and is probably the successor of Ali. However, he was looking for a job after graduating from college, and he was almost brushed off because of "poor grades."


I learned that Jiang Fan is not a bad achievement, but for the content of the exam that has nothing to do with actual programming, he is only ready to pass the level of only enough ‘low-altitude flashing’. It is a waste of time and energy.

Jiang Fan claimed that he is a person who can take 60 points and never test 65 points.

The media wrote this:

However, he looked down on the computer department of Fudan University and felt that the level of the professor was not the same. For this reason, each test was accurately mastered, and if the pass was estimated, it would not be answered. In his view, this kind of exam is a waste of life, it is better to do something meaningful, such as programming.

In this way, Jiang Fan softly pinched the soft persimmons such as the "exam" and never made the illusion of this muscle.

But for his most "hard persimmon", Jiang Fan hardened his fists and punched his teeth.

Participate in the Olympic informatics competition from high school;

University majoring in computer science;

Join Google China after graduation;

Founded a friendly alliance, sold to Ali in 80 million US dollars;

Launched a mobile strategy in Alibaba.

You see, there is no half of the tricks, soft moves.

Jiang Fan’s story is that skipping those soft persimmons is impossible to pinch.

Gather power to pinch your favorite hard persimmon.

02


In the "husband and answer" of the lonely brain, you can often encounter the following problems:

For the graduate students, am I opposed?

it's not true.

From the perspective of learning, it is worth encouraging;

From the perspective of tickets, you can consider it;

From the perspective of escaping, it must be hit.

You see, I am still a flexible realist.

Let me say 1, some schools, some majors, from the perspective of learning, must read the doctor all the way. Some seem to be professional readers, and there is nothing to say.

Say 2, about tickets. If there is a ticket forever and forever, everyone wants it. The key is to see how long the ticket is used and when it will expire. This is a question of accounting. After all, a person's working life lasts for decades and must be lengthened to calculate.

In any case, grabbing tickets is still a desperate game with borders. Sometimes it is worth a visit. But want to understand the validity of the ticket.

As for 3, isn't "evasion" not the goal of most postgraduates?

You may say that I am standing and talking and not hurting. Now the employment environment is so bad. What should I do if I don’t take a graduate student?

This view is essential:

In the face of life's problems, specialize in picking soft persimmons.

Postgraduate study is so difficult, how to count soft persimmon?

Most of the postgraduate entrance examinations are purposeless. From a strategic point of view, they are soft persimmons.

Regardless of the tactical point of view, how difficult it is to test.

The most fearful thing is that since then, it has become a soft persimmon.

03


We do not say that Jiang Fan is a genius boy, can not be a professor of Fudan.

Those management, human resources, MBA, if you have no work experience, go to a graduate school, and what is the difference between the book sex class in the last two years before marriage?

04


To show that I am not a simple "black" graduate student, say a graduate student story.

It was in the last century that a young man graduated from Princeton University and worked as an engineer at Ford, drawing drawings, which seemed to be a high-level job.

However, his ideal is to be an entrepreneur, so he has offered to sell, and even the bosses think that this is a self-destructive approach.

As a result, even though dry sales are very hard, performance is poor, and the worst time is the region's last.

The turning point was that he came up with a super idea of selling cars:

Spend 56 yuan to buy 56 Ford.

To purchase a 1956 Ford, you pay 20% of the purchase price, and the rest pays $56 a month for 3 years.

This young man became famous in the war and he took the rocket.

He is Aikeka, the first American business idol.

Selling is not an easy task for anyone. Why did the graduate student Ikeka, who graduated from a prestigious university, take the initiative to make a bitter and "low-level" sales?

In his view, sales are a "hard persimmon" that an an entrepreneur must face.

Fukuoka doesn't want to waste time on soft persimmons that are far from the key issues, no matter how advanced the soft persimmons look.

However, many people are afraid to sell low-level.

The jobs that many young people find most easily after graduation are sales, customer service, marketing, etc.

These jobs are not easy, but the most tempering of the will, and more valuable, allows you to quickly touch the pulse of the industry.

Therefore, Princeton's graduate student, Ikeka, chose to do sales and take the initiative to pinch hard persimmons.

05


Pinching hard persimmons is not a one-off.

Few people can "do not take the road" like Jiang Fan.

Let's look at a person who is "very similar" to Jiang Fan: Huang Wei.

In 2004, Huang Wei entered Google after obtaining a master's degree in computer science in the United States.

In 2006, Huang Wei and Li Kaifu were sent to China to expand it is business and establish the Google China office.

In 2007, Huang Wei left Google and started his own business.

The first company, an e-commerce site called Ouku.com, sells electronics and mobile phones.

Despite the company's good performance, Huang Wei realized that Ouku.com is only one of the thousands of similar websites, namely:

This is a persimmon that is not hard enough.

In 2010, the website was sold, and the company was established to help Taobao or Jingdong to develop market services.

He then created a game company to offer role-playing games on the WeChat platform.

In April 2015, the smashed goods created by Huang Wei were officially launched, and they were positioned as a self-operated platform for fresh food. Through the novel mode of singular play + social participation, they broke through in just a few months. Ten million users.

In September 2015, Huang Wei’s game company had a lot of internal incubation.

On July 26, 2018, the fight was listed on the NASDAQ.

You will find that although Huang Qi’s road map seems to be more complicated, the hard persimmons such as “e-commerce, games, social” and other small persimmons will gather together to make a big hard persimmon. Above.

Huang Wei’s secret is “cost” and “asset” thinking, which is learned from Bezos. Is your effort “cost” or “asset”?

For example, I think that for only one piece of paper, reading an MBA is very difficult to make ends meet.

But for you, if the assets are greater than the cost, of course, you can consider it. For example, if you work for a while, you know exactly what you want to strengthen, or you have specific goals for the business circle.

Picking a hard persimmon, it is not necessary to make a big move, but: Do not mind pinching a small hard persimmon, and then approaching the big hard persimmon step by step.

Pinch hard persimmon is a long-term strategy that focuses on strategic goals.

Bill Gates said:

"Things that are more valuable than cash - the strategic position of the company. If the current single business allows you to get more business opportunities in the future, this is a good deal, it has no follow-up market influence. The big deal is much better. We have to choose to fight for long-term market position, not short-term economic benefits."

This is a wonderful description of hard persimmons.

Second, tactics, we must pick soft persimmon

Good at achieving the most effective breakthroughs,


Discover the weak points of the industry chain and opponents,

It is light to avoid.

06


Why can Microsoft be so powerful for so long?

Especially in the last three years, I have regained my youth and returned to the throne of the world's first company.

The new Microsoft CEO Nadella is characterized by not dead. For example, the sale of the high-priced acquisition of the Nokia mobile phone business.

To be exact, it is tactically undead, not as strong as before.

But in terms of strategy, it is clearer and tougher.

Strategically, focus on the hard persimmons of “moving to the king, the cloud is supreme”;

In terms of tactics, Nadella is more flexible in pinching soft persimmons and even collaborating with competitors.

Nadella is a native of Microsoft and has an outsider perspective.

This enabled him to understand Microsoft's strengths and weaknesses and to jump out and discover opportunities from an industry-wide perspective, thus refreshing Microsoft's strategy.

This is: find the soft persimmons in the weak link of the industrial chain, and lay the hard persimmons of Microsoft.

The other is to pinch the competitor's soft persimmon.

Let's go back to the beginning of Microsoft's founding and see a story of Bill Gates pinching IBM soft persimmons.

Many people have never wanted to understand one thing. Why did IBM, the computer overlord at the time, let Microsoft rise?

In those days, Gates sold the software to IBM, and he valued the huge market for other PC companies. But there is big trouble in front of you:

IBM asked Microsoft to provide the source code for the software.

This requirement can be understood, and Microsoft is also very difficult to refuse. But as the son of a lawyer and a business slut, Gates made a clever trick:

Pinch IBM's soft persimmon.

At the time, IBM was a Big Blue, and Microsoft was too small to be smaller. Bill Gates doesn't have many chances.

So he decided to use the legal action clause to develop his negotiation strategy:

Insist on writing the unlimited liability clause to the contract in case IBM leaks the source code.

This means that even if the user is not subjectively leaked, Microsoft can take IBM to court and claim billions of dollars.

The big company was afraid of this, so IBM finally decided not to claim ownership of the source code.

Since then, the first company of the universe has skyrocketed.

Regarding pinching soft persimmons, I want to say two things:

The first point: to pinch the soft persimmons in the industrial chain.

I remember a sentence written by a German author about corporate strategy, discovering weak links in the industry chain and then providing the most competitive solutions.

The second point: to pinch the competitor's soft persimmon.

Just like what Bill Gates did above: find the soft the underbelly of the opponent and let it be used for you to realize your interests.

07


Astragalus is a master of soft persimmons.

From the founding of good goods in 2015 to more than 2018 in the market, in just three years, Huang Wei ranked 94th in the "Forbes" global billionaire list in 2019, with assets of 13.5 billion US dollars.

If you don't rely on soft persimmons, it's hard to achieve such a miracle.

Judging from the soft persimmons of the industry, the fight has captured China’s huge sinking market;

From the perspective of the cooperative soft persimmon, seized the WeChat social e-commerce dividend;

From the perspective of competing for soft persimmons, I robbed the land of Ali.

Be good at achieving the most effective breakthroughs, and discover the weak points of the industry chain and opponents.

It seems to be pinched from a soft place, but the next one is a trick.

Ingenuity is still doing the right thing in essence. For example, the fight is basically to build its own advantages from the algorithm level, the kernel is still the big and hard persimmon.

Today's headline Zhang Yiming is also good at pinching soft persimmons. In the early years, I bought a mobile phone pre-installed App at a big price. In recent years, I acquired Musical.ly, which made the vibrato business grow rapidly and achieve the sea.

Third, in reality, dare to flatten yourself


Only strip yourself and squeeze yourself,

Discover the instinct that you are most familiar with,

It is possible to ignite.

08


Whether it is a hard persimmon or a soft persimmon, the last the thing to pinch is yourself.

When a person is stripped and gives up all illusions about the outside world, he tends to return to his most instinctive things.


Chesky graduated from the Rhode Island School of Design and struggled for creativity, his familiar instinct.

Go to the supermarket and buy a dollar and a bag of cereal, do it yourself, and put it into the box of the presidential candidate.

Because there was no money to print the box, only 1000 boxes were printed, and then limited edition, priced at 40 dollars, sold for 30,000 dollars, barely for a while.

Finally, there was an opportunity to meet with investors. For the entrepreneurial concept of Airbnb's “vacant private housing sharing website”, the other question of the other party is:

“How can someone do something like this? Why? What are they wrong with?”

Under the humiliation of humiliation, Gebia sent investors a package of their presidential cereal.

The investors who got up and left to sit down and listened to their story of the life of the cereal, and said:

"Hey! You are really a persimmon and the company you founded won't get rid of it."

I have slightly modified the lines above. The realistic the result is that investors choose to believe in Airbnb:

“If you can impress people to spend $40 to buy a box of $4 the worth of cereals, you can also attract people to rest on the air mattresses of strangers' homes, maybe you can.”

09


Pinching yourself is actually a gift.

Just like peanuts, everyone's oil content is almost the same, but some people are more able to squeeze themselves and the oil output is higher.

But most people have never had a decent fight in their lives.

The vast majority of grievances, shackles, and "nothing to meet" are because they dare not flatten themselves.


Pinch yourself, including two steps:

1. "With pain and dignity."

This sentence is what Victor Frankel said. He quoted a a sentence from the Russian writer Dostoevsky:

"I only worry about one thing, I am afraid that I am not worthy of my suffering."

2. Reveal your core stuff.

Only by removing everything, you will realize that you are your only life-saving straw.

Only when you pinch yourself can you truly discover yourself.

Some people can't do it all their lives.

Most people just follow the crowd and squeeze a few soft persimmons.

10


The story of the founder of Airbnb, there is one more worth telling.

In 2009, Sequoia invested in Airbnb.

Airbnb has been rejected by too many investments institutions, why is it the king of venture capital?

Sequoia partner McAdoo was impressed with the idea that Airbnb founders were creating a platform for landlords and tenants, and they were also impressed by the social mechanisms they designed to deal with the crisis of confidence.

He says:

These ideas go far beyond the traditional vacation rental business thinking model and I see that they have solved some of the problems of how to concentrate landlords and tenants on a large scale.

In other words, even in the early days of the toughest business, Airbnb's founders have been working on solving the "hardcore problem."

In other words, when they still don't know where they are going, they are also thinking about the most essential issues.

This does not necessarily require any foresight, but a spirit of "seeking truth + being true", an act of courage that does not succumb to fate.

Many people seem to work hard, fight hard, work overtime in the circle of friends every day, but forget two things:

1. Pinching yourself is for yourself, not for others. If the show is shown to others, it means that you have not flattened yourself;

2, whether it is to pick a soft persimmon pinch, or pinch yourself, and finally work, or pinched a hard persimmon.

The two founders of Airbnb, about 100 initial users in the early days, were mostly in New York, and they lived in the west. So he flew once a week, and visited the user one by one, and found two "secrets", one of which was the photo of the house, so they took pictures of the user.

In the seemingly difficult and trivial process, they squeezed the hardest persimmon, found the secret without knowing it, and found the answer.

This is where Airbnb moves Sequoia.

Sequoia’s $585,000 angel investment, and later returns reached nearly $5 billion.

Source: (Katja News)

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