Station B wants to turn you into a "Cloud Player"

Station B wants to turn you into a "Cloud Player"

2:00 AM

Others just want to create explosives, and station B wants to turn you into a "cloud player"


On July 8, Bilibili announced the launch of the "Interactive Video" feature. Creators can create interactive videos with different options, and users can make choices through the player, trigger multiple plots and endings, just like interactive games.

In other words, you can “play” the video in station B. It is not difficult to imagine that watching the interactive video in station B will become a trend in the future. In a sense, the audience becomes a real “cloud player”.

There are currently many limitations to the use of this feature. According to the B station, the interactive video editor is still in the testing phase and is only open to UP owners with over 10,000 fans. The creator can apply to test the function and wait for the approval to pass, and the editor must use the WEB side editor of the B station, and mobile device management is not yet supported.

Although everyone is very curious about the new features, it seems that in the short term, the ordinary up main wants to make interactive videos still have a certain threshold.

Everyone wants to be an interactive drama

The most distant development of the interactive drama belongs to those text AVG games with options, but it causes public discussion, or start with "Black Mirror":

At the end of 2018, through the interactive form of the avant-garde, "Black Mirror: Pandas Niki" fired a hand. It introduces an interactive approach "innovatively". During the process of watching a movie, the key nodes of the development of the story will prompt and hand over the choice to the user. There are dozens of such choices throughout the movie, and the audience can decide the complete course of the story through their own choices.

In terms of games, the interactive game "Detroit: Incarnation" released in 2018 was real fire on the live platform and the video site. There were more than 20 related videos in the B station with more than one million clicks. Once again, the top of the game was played at the top of the list; another game, The Invisible Guardian, also ran through the inside and outside of the game circle: this is a work of anti-Japanese spy warfare produced by Chinese people and photographed by real people. The production background from the local area has made many domestic companies see potential opportunities and have entered the interactive video field.

At this moment, we look back at the press conference of the video platform in the past few months, and we will find that the B station is not the first platform in China to play interactive games:

On March 24 this year, Tencent released its interactive narrative collection platform "One Thousand and One" at the UP conference. According to the introduction, the products on the platform will focus on letting users experience "interactivity with the content."

Subsequently, on May 9, iQiyi also released its interactive video standard and plans to launch an interactive video-assisted production tool platform. At the scene, iQiyi also showed off their trailer "His Smile" based on interactive video standards.

Immature creative environment


Different from the two "predecessors" to create a drama, Tencent and iQiyi are online interactive dramas, while the B station directly "grants people to fish", pulls out the entire production uploading tool, and delivers the camera. To the creator.

B station said to the tiger sniff: the tool has been on the line so far, the popularity is beyond their expectations, and a large number of UP owners are applying for participation in the test.


For the B station, this seems to be logical: most of the video content of the B station is produced and uploaded by the user. Compared with other video websites, the UGC atmosphere of the B station is more intense, and the tool can be given to the user. Better use your strengths.

If the interactive drama is open to the promotion, it will bring passive benefits to the B station. Before the birth of the unified standard in the industry, the cost of pirating the interactive drama is very high. Only relying on the parent platform can fully experience work, and the interactive drama is fiery. It will also indirectly increase the number of active people on the site.

Naturally, the B station will not let a production tool go online in isolation. With the interactive drama function of the B station, there are several video templates prepared by the UP master in advance.

After several video experiences, it is not imagined to form a differentiated experience with traditional video: the content is relatively dull, the technique is not mature enough, and it is still essentially in the stage of “cutting ordinary video cuts”.

It certainly can not blame video producers: interactive video production threshold requirement for producers higher than video production methods, for branch arrangements and differentiated experience is more important, the test is the creator control of the whole work. For producers of habitual production process videos, it is difficult to change ideas and make enough good works in a short time.

This is the primary problem that B-station will use to create interactive dramas for ordinary video producers: the content of the interactive video community will further dispel the enthusiasm of the creators: unlike ordinary videos, homemade interaction The drama lacks a priori success stories. Even the best video creators are crossing the river by feeling the stones, let alone ordinary transparency.

The thighs don't exist, and the legs are attached.

Simply put, the content environment is not maintained in a day or two. For the B station, how to operate the creation will be the more important issue they face. To run a positive interactive video creation community, the incentives concentrated display, and even the official self-made interactive dramas of excellent interactive works creators will become essential operational means.

So will traditional videos be replaced?


This question is like the previous two years when the VR concept was on fire, some people thought that "the future movie will be VR."

This view cannot withstand scrutiny: to ensure the continuity of the lens. When the "VR movie" came up, most of the lens narrative methods were eliminated, and the lens logic and the actual logic were highly coincident. Even if our appreciation level is still stuck in "the real length of the lens", "the true picture of the picture", "the true height of the sing" with a wide viewing angle is still suffocating.

In the same way, interactive dramas also limit the creator (director)'s control over the plot.

Contrary to the first impression of many people, open story development does not make the creator's inspiration more effective. For most creators, one of the endings of the story is enough. The extra plots are likely to be superfluous and difficult to be self-contained. The narrative style of traditional movies is torn apart in the face of the word "interaction." The existence of "choice of choice" is essential that the director transfers the right to interpret the story to the audience, and the creator's expression becomes the expression of the consumer.

However, there is indeed a way to express different branches as a whole. Similar high-end techniques have been practiced in the game "Ever17". "Parallel world" + "meta" + "narrative trick" can almost create amazing. The logical maze - unfortunately this is the only way to combine different lines. It is not always possible to use the "parallel world" trick every time.

It may be a bit harsh to say this. In fact, for a work that is less serious and more entertaining, the interactive drama will have more room for display. It's just a new form of entertainment compared to "replace the video."

From the current point of view, many so-called interactive dramas are just in the name of interaction, and the experience of the traditional video era is pieced together, and the form is larger than the content. It is also the main reason why many people are skeptical about interactive drama. For the explorer of a new type of work, the new form will bring new thinking.

More important than suspicion, I hope that the creators of the "interactive drama" on the B station will be able to think more and have less form.

Source: (Katja News)

About

This is dummy text. It is not meant to be read. Accordingly, it is difficult to figure out when to end it. But then, this is dummy text. It is not meant to be read. Period.

Next
« Prev Post
Previous
Next Post »

ConversionConversion EmoticonEmoticon

:)
:(
=(
^_^
:D
=D
=)D
|o|
@@,
;)
:-bd
:-d
:p
:ng
Subscribe to: Post Comments (Atom)