The switch is more portable and new release, Tencent is introduced?
Yesterday, Apple released "new" Macbook Air and
Pro. Tonight, Nintendo also dropped a blockbuster and released the long-rumored
new Switch, Switch Lite. Yes, there is no Pro.
You can also see the name. The device is portable and
lightweight. It is priced at US$199.99/HK$1,490/19980 (excluding tax, about
RMB1,262) and will be available for sale on September 20. In contrast, Switch's
starting price is 29,980 yen / 299 US dollars (about 1894 yuan).
Since it is cheaper, there will be certain trade-offs in
configuration and function. First, Switch Lite is pure handheld positioning,
cannot connect to Dock, does not support TV mode, has no detachable Joy-con,
and has no HD vibration and infrared. With the camera and other functions, the
screen has been reduced from 6.2 inches to 5.5 inches, and the resolution is
still 720 P. Without the detachable Joy-con, there will be some impact on some
games, such as the inability to share the handles anytime and anywhere, for
two-player games, and some somatosensory games (such as "Dance Full")
may not guarantee the game experience.
However, as a "compensation", the life of this
device is longer, the official said that it can reach 3~7 hours, while the
Switch is 2.5~6.5 hours, and the weight is reduced from 398g (plus Joy-con) to
275g, in short. It is smaller, lighter, longer-lasting, and of course cheaper.
The color is available in yellow, gray and turquoise colors,
and the color is more brisk and lively. At the same time, there is a bundled
version of "Pokémon: Sword/Shield":
Switch The source of the device name is the seamless switch
between the console and the host. Therefore, this new device that does not
support the host mode is a switch that cannot be "switched"...
Officially, the two switches will complement each other in the market. coexist.
If the original Switch is a device with a vague positioning,
then Switch Lite is a pure handheld. Although the handheld market is a
sub-category of game consoles, in fact, only Nintendo and Sony continue to
insist on the mainstream manufacturers, and only the Nintendo family sells
well.
Nintendo's last handheld 3DS, released in 2011, has been
around for 8 years. Before 2017, 3DS sales were still pretty good. Nintendo's
financial report showed that by the end of September 2018, 3DS sales reached
73.53 million units. Game sales reached 371 million copies.
However, this is an “old age” device, and its sales in 2018
have dropped by more than 57% year-on-year. Nintendo President Furukawa Taro
has also admitted that “the 3DS market is shrinking faster than we expected.”
Nintendo urgently needs to update the product line of the
handheld to pick up the 3DS class, and Switch Lite is the answer given by
Nintendo. The 3DS's initial price is about 2,000 RMB, and the Switch Lite,
which has abandoned the dual-screen design, is cheaper. At the same time, the
new device has better performance, larger screen, higher resolution, and a huge
game lineup.
All along, the sales of Nintendo handhelds are driven by
software. Every time a heavyweight exclusive work is announced, it will drive a
wave of hardware devices. This year, this mission is obviously "Pokémon:
Sword / Shield". Last year, many players criticized the "Pokémon
Dream: Let's Go Pikachu / Ibrahimovic", the world's first week sales still
easily exceeded 3 million, This shows the appeal of this IP.
The cooperation between Nintendo and Tencent has also
lowered the threshold for Chinese players to access Nintendo's games and
hardware. Not surprisingly, this Switch Lite will become the main push product
after Tencent's agent. After all, it is cheaper and more suitable as an entry
option. Now the question we are concerned about is when Tencent will officially
introduce the device and how much it will eventually sell.
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