The Friendly Fishery delicious, easy to understand and fun.

The Friendly Fishery delicious, easy to understand and fun.

10:44 PM

"Travel" to Hualien Seaside Venture! She regards the ocean as a lifelong life and makes the friendly fishery delicious, easy to understand and fun.

When the rural areas are facing aging and minority child attacks, and the unstoppable population outflow crisis, the problem of local population reduction is increasing. In order to let the population return, the youth return home, and the local industrial labor force grows, the National Development Association will set 2019 as the first year of “local creation” and strive to make the rural areas a sustainable place to live.

In July of this year, the Hon Hai Education Foundation, the Yongnian Charity Education Foundation and the Social Enterprise Flow, which are concerned about sustainable development, jointly launched, creative citizenship, corporate, government and other roles. It can contribute to one's own strength, with the rural creation compass, together to build tomorrow's rural areas.

Next, to the fishery in the Pacific Ocean near Hualien County, a new team called “Fish Bar” is rooted here. Many people come here to buy fresh fishing, participate in marine education lectures, and have more food from the sea to the table. Fish experience activities. From the first-level industry to the third-level industry, the tour has opened a new chapter for the traditional fisheries in the area.

From the academic hall to the first line of entrepreneurship, she went to Hualien to promote the concept of sustainable ocean

Huang Wei, the founder of Yiyou, grew up in Taipei, but he is no stranger to the ocean, because every winter and summer vacation, she will return to Hualien’s public house, step on the waves of Qixingtan, and watch the fishery on the side. jobs. The blue childhood memories make the yellow-colored enamel naturally love the ocean. When choosing a volunteer, the university does not hesitate to choose the Department of Marine Environment and Engineering of Sun Yat-sen University. From the bachelor's degree to the master's degree, the yellow-grained 绮 accumulated deep knowledge of marine conservation. Moreover, with the teachers at that time, the theories were turned into practical implementations to assist in the implementation of eco-port planning.

In the original career plan of Huang Wenyi, after completing the master's degree and becoming a research assistant, he will go abroad to study for a doctor. However, on the occasion of the application of the doctoral scholarship, Huang Wenxi decided to give up this road.

"Because I think I prefer to practice rather than doing research," Huang said that as a research assistant and as a professor carrying out the project, she learned that she actually hopes to let the public know the ocean through practical actions. And pay attention to the ocean issue. Therefore, she conceived in her mind how to make people use marine resources while achieving the goal of friendly ecology and sustainable development.

Huang Wenxuan observes that to promote the concept of the sustainable ocean to the public, "eat fish" is the most touching thing for people. "Because the "eating" thing is the closest thing to people, to be able to attract public interest, they are willing to listen to your ideas." So, Huang Zezhen will initially construct the prototype of the travel, hope that through the fish education And experience activities to bring consumers closer to the ocean and promote the concept of sustainable oceans.

In order to practice the blueprint in the brain, Huang Wenyi decided to return to Hualien and start his own career at Qixingtan with his own fixed fishery.

Why is Hualien's fixed fishery as the starting point for starting a business? Huang Wenxi said that in addition to the support of the fishery business in the home, it is more important than the fixed fishing method is actually a relatively friendly way of fishing, which complements the core of the ocean that it wants to promote.

Huang Wenyu further explained that the concept of the fixed fishing method is to use the characteristics of the fish group to follow the trend of the tide, and set the fixed fishing net to capture in a passive way on the fish pass. Most of the fish caught by this method belongs to the surface water migratory fish, which is considered by the academic community to be more recommended.

Stepping into the fishery, Huang Zhiying began with the details of the work involved in the primary industry. She believes that in order to promote the correct education of fish, we must also master all the techniques of catching from fishing to cooking.

As a result, Huang Wenyu went up early every day to go to the fishery to see the process of catching ashore, to the traditional market to learn how to deal with fresh fish, and to participate in the training of the marine commentator of the Kuroshio Ocean Culture and Education Foundation, a senior marine education organization. Walking out of the academic hall, standing on the first line of the ocean, Huang Xie said with a smile: "I used to look at fish illustrations to know fish, but later I learned to fish at the scene, know how to pick fish, how to deal with it, what else? What fish should I eat in the season?"

Connected to the local fishery, with the brand name of "Fresh Fishing, Platform, Experience"

After one year of preparation, Huang Wenyu accumulated a certain number of local contacts and resources. The company officially registered as a company in 2016, with three characteristics of “fresh fishing, platform, and experience”. "We hope that the fishery will not only be first-class fishing, but also a secondary processing, tertiary tourism, and experiential education."

"Fresh Fishing" It only sells fresh fish of the season and uses the "Taiwan Seafood Guide" issued by the Academia Sinica as an indicator to avoid catching overfished red-light fish. The fresh fish species caught from the fishery will be vacuum packed and cryogenically frozen within 24 hours, allowing consumers to shop at the hotel or enjoy the fresh taste through the online home.

The "platform" means that the online platform, such as the official website and the fan page, serves as a medium for knowledge transfer, and visually translates relevant knowledge of the fish, fishery and friendly oceans on the Internet to let consumers know. Where to eat fish, how to eat fish and where to come from, so that the public has a deeper understanding of the fishery, thereby promoting the importance of sustainable oceans.

In addition to the integration and transmission of online information, Mr. Wong believes that the offline "experience" education can make consumers feel more, so they design various kinds of tours, lead consumers to go out to sea, visit fisheries, visit the fish market and make fish by hand. Cooking, the process of completely remodeling the sea to the table.

For example, one of the well-known travels of the tour, "The Great Maze of the Sea", combines the whale watching and fishery tour of the sea, so that consumers can not only participate in Hualien's most well-known whale watching tour but also a glimpse of the fisherman's work. appearance. Finally, there is also DIY, professional staff to lead the cooking of fish dishes, experience the process of cleaning, cooking, tasting and packing fresh fish, greatly shorten the distance between consumers and the production area, and complete a deep fishery experience.

Traveling forward, I hope that with the eye-catching experience, the people will find their enthusiasm for the sea in the process of actual participation, and then they will be willing to give their heart to protect the ocean and achieve the vision of sustainable development.

How does Xinchuang stand on the century-old industry? Building mutual trust is the key

How does a small new venture stand in the 100-year-old fishery industry? Huang Wenxi said that establishing a relationship of mutual trust with the industry is the key.

"Some people mistakenly think that the fixed fishery is about to fall, so it’s not the case to travel here. I want to revive the industry. Actually, it’s not. Entering the fishing village will make the concept of marine conservation more popular and the development of fisheries more sustainable. Then why are these "good-good" fisheries set up, and they should accompany the people to visit and even be willing to hire professional fishermen as lecturers and explain to the public?

Pushing educational lectures and guided fisheries are very novel concepts for local fisheries. "At first, some fisheries thought we were cheating," Huang said that it has established a relationship with the fishery. First, To understand the operation process of the fishery, you can't influence the fishery work because you need to bring a guide or lecture; then it is to communicate well, let the fishermen understand the purpose and method of the activity and the space rent or lecturer fee derived from the activity Must be clearly delivered to avoid feelings of being consumed.

In the early days of the venture, she spent a lot of effort to communicate with the fishermen in the local area. Even her own work in the fixed fishery did not understand "Why come back to do this?" From the time of inviting as a lecturer and organizing a free course, the company gradually promoted the fisherman's professional, friendly environment and the concept of the sustainable ocean to the public, and gradually affected the fishermen in the area.

For most fishermen, the fishing industry is a labor-intensive job that "people who don't like reading" will be engaged. They completely do not expect that young people will be willing to listen to fishermen to share work experience, and the number is gradually expanding. In the fishery experience activities promoted by the tour, they felt the public's curiosity and respect for the fishery work, and thus changed their thoughts on their own work. They are more willing to further understand the concept of sustainable ocean and become side-by-side cooperation with the traveler. Partner.

"Being profitable forever" will open a new business model and hope to expand its influence to Taiwan.

Nowadays, Traveling has successfully connected the first-level industry in the industry to the tertiary industry. For example, through the catch-and-home service, the fishery that used to sell fresh fish to the market has been created to create a business model that directly faces consumers. In addition, the tour has a unique sightseeing experience. "There are a lot of young people who come to Hualien specifically to participate in our experiential activities, which makes me feel encouraged."

"I dare not say how much it affects the local residents or the fixed fishery industry, but at least let more people know that in addition to watching the sea and watching the sunrise, Qixingtan has another since the Japanese colonial era. The long-established and friendly environment of the fixed fishery." Huang Weng said emotionally: "Although we may not be able to make more than 1% of the fishery, we have created a new business model that will be The primary industry is connected to the tertiary industry, so that some young people interested in fisheries and the sea can invest in it to promote the concept of sustainable ocean through knowledge transfer and experience activities."

Since the establishment of the company in 2016, the number of regular employees has increased from 3 to 3, and 8 part-time partners have assisted in the experience. Traveling is more continuous training for instructors who introduce sustainable ocean knowledge, and team members are expanding. Huang Wenyu shared, the current business profile of Minyou has reached profit and loss and has grown steadily.
               
For other young people who want to invest in local creation, Huang Zezhen repeatedly reminds the importance of "business model". "If you want to be a local creative, you must first think about your business model." Huang Wenxi said that young Taiwanese People are very thoughtful and enthusiastic, but enthusiasm will be exhausted because you have come to different places and encounter various problems. If you can't even achieve basic survival, then don't mention how to continue living...

"It will be very hard at the beginning, but there are also many resources that can be used." Huang Wenxi reminded me that in the process of starting a business, don't forget to make good use of government or corporate resources. Take the tour as an example. In the early days of the venture, I got the venture capital from participating in the U-start Innovation and Entrepreneurship Program of the Ministry of Education. I also participated in the plan of a certain company and obtained the advice of professional consultants, and gradually adjusted my business. Mode, so that you can develop step by step.

In the future, you will be able to expand your influence and let the concept of sustainable ocean blossom everywhere in Taiwan. "Taiwan is an island country with many fishing villages. We hope that the successful model of migration can be used as a relay of experience so that young people everywhere can replicate so that they can spread more and influence more people."

 (This topic is jointly produced by the social enterprise and the Education Foundation, the Charity Education Foundation, and the social enterprise flow, and does not affect the authenticity and accuracy of the report. Welcome to share the article URL.

Source: (Katja News)

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