The Renaissance of the young people scribbles: the scorpions are strung together in the real estate industry, linking the 3 generations together to weave the new future of traditional craftsmanship


The era of industrialization is coming, and the tobacco industry is turning to "decline." Instead of hand and plastic instead of weeds, the women in the garden had to put down the weeds in their hands and enter the factory to discuss life. Up to now, the urbanization has caused the people in the garden to leave, not only affecting the tobacco industry, but the whole garden has gradually withered, facing the double dilemma of population aging and outflow. It was not until the birth of the "Xunzi" brand that the "Coffin Renaissance" trend was set up in the garden.

Young people rooted in the garden and promoted the birth of the scorpion

Liao Yiya, the founder of the scorpion, was involved in the water conservation bureau's college student travel plan and the National Science Council's prospective plan during his student days. He will come to the garden because of his ambitions, and he will know the sedge culture and the craftsman's mother-in-law. This fate did not disappear because of the end of the project. "After graduating, most of the students put in the design of technology products, but I prefer the temperature of hand-made work." With the persistence of hand-made, Yiya finally rooted in the garden and founded the place------

Ye Wenhui, the former chairman of the Taiwan Tobacco Society, gave a tribute to the company when he was in contact with the yarrow industry to cultivate the successor and pass on all the knowledge of sedge to Yiya. Yi Ya joked to share, when the government agencies briefed the garden on the pasture industry, Ye Wenhui often suddenly "uncomfortable throat", homeopathic to promote the elegant, let her have many opportunities for practical exercises.

"Mr. Ye is not really uncomfortable. I hope that I can hurry and be alone. The ability to start a business is almost always trained. He is indeed the one who started my nephew." It is not just to teach the knowledge of scribble culture. Ye Wenhui is more like a life teacher and a leader in entrepreneurship.

Another reason for the birth of the scorpion is that Yiya hopes to overturn the public's stereotype of the craftsman. She said that the craftsmen in the garden need not "sympathy" but "identity". On one occasion, Yiya participated in the editing work of the craftsmen and mothers in the local activity center. Most of the tourists who visited the car to visit were sympathetic or contemptuous to the mother-in-law. I felt that the industry was old and poor, and I didn’t know much about it. After editing the craftsmanship and product value, he turned and left. Yiya is very sad in her eyes, and therefore she is more determined to stay and rejuvenate the weed industry.

"Ye said that this is what he wants to change. He thinks that these mothers-in-law grew up, engaged in editing work, paying for the family, drawing many children to grow up, but no one ever recognized their value. He learned through learning. The weed culture is that I hope someone will applaud these mothers-in-law. Every time I hear the teacher say this, I will want to cry."

On the eve of the graduation of Yiya, I received a notice from Ye Wenhui, saying that the company had a job title and asked if she would like to come back. Yi Ya agreed to speak without saying anything. Later, I discovered that there was no job title at all. Instead, Ye Wenhui hoped that some young people would invest in the tobacco industry, and they would hire Yi Ya from their own pockets. In order to prevent her from being embarrassed, she deliberately fabricated this kind of lie.

"He said that in any case, young people must be retained, and the input of young people can help the grass to create more new values. In the past, I often discussed with the teacher the future plans of the tobacco industry. Now the scorpion, I will do it later. The things are the process of figuring the previous discussion. Although the teacher passed away, I am still there, I will continue to do it.” Talking about the tobacco industry, Yiya’s tone is unwavering.

Hostile to cooperation, Xunzi, and traditional hats to create a win-win situation

"When the nephew first started operating, the locals often told us, "You dare! Come to the world to open the store on the road to the street, do you want to rob the old-fashioned business?" However, we have no such meaning at all. Do one thing we want How did things get so complicated?"
               
In 2016, when Xunzi first came to the garden, it caused a great sense of crisis in the traditional hats. In order to protect the stable income of the craftsmen, the scorpion bought the craftsman's products at a higher price than other local hats. The hat-skilled craftsmen started to change their minds; secondly, the bosses of the traditional hat-speakers did not know enough about the original intention of the scorpion, so they developed a sense of defense and relative deprivation, and they were afraid that the scorpion would rob their own business.

In this regard, Yiya and his partners use communication and understanding to resolve misunderstandings and conflicts. Yiya took the initiative to explain to other hats the original intention of the scorpion, in order to promote the whole sedge industry in the garden and encourage young people to swim. It is not necessary to come to the market, and after continuous explanation, it finally relieves the relationship between the scorpion and the hat. On the other hand, Yiya also actively understands the plight and needs of other captains and further seeks ways to share each other.

The disadvantage of traditional hats is that the number of marketing and orders is insufficient; the advantage lies in the unique technology and long-term industry experience. Therefore, Yiya proposes cooperation with the bosses of the hats, and the orders are distributed to the hats by the scorpion Zhang Luo. The hats and slings provide technical support such as splicing and sewing and serve as consultants to provide scorpions about customers. Management, after-sales service, and other recommendations.

Yiya said: "In fact, cooperation with each other is complimentary. We cooperate with traditional hats and make up the technology of the lack of scorpion. We can also undertake larger orders together to create a bigger market." Under the efforts, we finally achieved a win-win situation with the traditional hats.

Two major challenges in the revival of the industry: the supply of weeds and the inheritance of craftsmanship

After two years of pain, the sales volume of scorpion tends to be stable. However, there are two challenges: the stable supply of weeds and the cultivation of the successor.

In the supply of valerian, due to the aging and outflow of the population in the garden, the grassland is dying, and the number of people willing to inherit the grassland is also less. In order to solve the problem of shortage of weeds, the team rented a piece of agricultural land in 2018 to carry out hoe cultivation and research, hoping to achieve pest control and improve the quality of valerian. In the future, we hope to copy the technology to more people who want to invest in hoe cultivation.

Yiya shared, the team encountered a 24-year-old young man in the process of cultivating scribbles. He said that he had thought about coming back to inherit the Agong field in the past. He hoped that the years of contribution and the value of the field could continue. However, the young people were stopped by the Agong: "It is useless for young people to do this! It is too hard to make this money." Although the mouth is not forgiving, Ah Gong actually hopes that the field that he has worked hard for many years can continue his life.

At the time of the encounter, the young people met the team of the scorpion and knew that a group of people was also working hard to scribble. After understanding the team's sloping field cultivation plan, the young people were more motivated to return home. This year, under the insistence of young people, he finally planted the first batch of alfalfa in his own farmland. This batch of scribbles also symbolizes the first way for young people to return to the court.

In addition, the cultivation of craftsmen is a big challenge. At present, most of the craftsmen are the Mesozoic women who have been employed for the second time, or the early departure from the hay industry, because the scorpion has once again returned to the higher ages of the craftsmen and mothers. Editing technology is likely to face the dilemma of losing.

In fact, in the early days of the establishment of Xunzi, Yiya had plans to inherit and inherit, but it has been difficult to take over. When I was suffering, I happened to meet a young man who was full of learning enthusiasm for the craftsmanship. The two met like Bole and Maxima. The task of inheriting the project was carried out by Yu Xun, and he was responsible for recording in the team.

"I am very happy that we are willing to let the young people come back and rebuild and revitalize the hay industry. Fate is really amazing. When you try to do something, many noble people will appear. These young people are also our nobles."

At first, when Yan Xun began to ask her mothers-in-law, my mothers-in-law were very puzzled: "Why do young people want to learn this? It’s useless to learn this trend," said the return, but the mother-in-law still patiently edited The skill professor gave a scent.

Since ancient times, the technique of editing is a piece of tacit knowledge. It is difficult to learn from the editors and learners by "learning by reading and learning". And Yu Xun became an apprentice to learn while watching and translated the learning track into an easy-to-understand textbook to improve the efficiency of inheritance.

Yan Xun said that it is difficult to understand the basic technique of getting started. It is like the basic "horse flower" method that she learned for 3 weeks. In order to understand the technique, Under the efforts of Yan Xun and the team, Xunzi has a prototype of a teaching team, such as seed lecturers and trainers, and will train more new generations of craftsmen in the future.

Xunzi hopes to become a bright light and illuminate the way for young people to go to the countryside.

At present, Xunzi mainly sells goods, but Yiya’s expectation does not stop there. She said that the accumulated experience and energy of the team partners have allowed the scorpion to gradually become a consultant or communication platform. In the future, if a young person wants to go to the garden and invest in the industry, he can learn from the scorpion and become a "small scorpion". The scorpion will then cultivate more small scorpions and gradually connect the sedge industry chain.
               
In addition to the traditional original woven products, Xunzi plans to introduce more composite materials, such as fabrics, wood, and eco-friendly vegetarian leather, so that different media will stimulate each other to create a new fashion sense. "When we went to Japan and Hong Kong to participate in the market, we unexpectedly found that the locals were curious about the scorpion. Not only the quality of the sorghum material was very high, but the goods were also very popular. We will try to make the scorpion slowly enough to represent Taiwan in the future. Famous international brand."
As for many young people who want to go back to the countryside but have no clue, Yiya said: "I think that returning to the hometown, many people think it is very difficult. Many people will want to go back to their hometown, but they don't know. It’s good to start from what industry, or feel that you are not ready, and you don’t have enough courage to do this.”

"You, first of all, you have to go back to your hometown, get a good job and see what it needs. In addition, when you find "homecoming", it is a very welcoming thing for you. You can try it out, especially when you just graduated, and when you have the most cost, you have to think about it. In fact, there is nothing to lose, right?"

Yiya expects Xunzi to become the sun in the industry of hoeing so that more young people can swim in the garden. "I hope that Xunzi can become a model in the future, not just as a scorpion. I hope that we can bring the value and benefits of cumulative creation to the entire township and the whole shoe industry chain."

Source: (Katja News)

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