The world is hard to start advertising for a long time
"Wake up in 1 second, boot in 2 seconds, no time to advertise."
When glory president Zhao Ming announced the start-up "no ads" at the glory wisdom screen conference, the applause was on the scene, and the online barrage flew. The Shanghainese behind the gold wire glasses looked at the audience's enthusiastic response and was very satisfied.
At the press conference on August 10th, if there is a memory point, then "boot without ads" is one of the mandatory options.
On August 13, Chengdu Enterprise Extreme Rice released three new projectors in Beijing: Aurora RS Pro, H3 and Z8X. When the president of the company, Xiao Shi, made a review of the achievements of the five-year history of the millennium, the first shipment in the Chinese projection market in 2018, and the entry into Japan in 2018, it is now the first in the Japanese home projection market. The various design concepts of the new product link - six-way automatic trapezoidal correction, 4K lossless optical zoom, sand lizard cooling system, and the built-in small assistant 3.0 of the meter AI - are very calm.
However, when “no boot ads” was displayed on the screen and it was indicated that the full product line of the rice was canceled, the people under the field began to shake and then involuntarily swelled. This should be the only sincere applause from the audience.
In just a few days, from Shenzhen enterprises to Chengdu enterprises, they all aimed at the start-up advertisements. From the enthusiastic reaction of consumers, the world’s hard-pressed advertising has been a long time.
Even "Millet TV canceled the boot advertising" on the glory smart screen after the conference on the microblogging hot search, and later Xiaomi Fang nicknamed that there is no cancellation, knowing that the certification for the millet product operation manager users issued a message saying that did not see Xiaomi TV ads, It's quite possible that the number of times you watched an ad has reached the frequency limit today, or there is no ad scheduling today.
It seems that the name of the Xiaomi TV "advertising machine" can not be washed out for the time being.
A Weibo user commented: "When you haven't used the limit for a long time, there is no advertisement. When the smart screen is released, there is no advertisement. Who is it?"
Some netizens are messing up: "Why don't let me see the boot ads."
I know that a netizen wrote in the post "How to evaluate the glory of the smart screen switch machine without advertising": "It is not the advertising player that the money is bought, the user should not become the broiler of the manufacturer", "the emergence of the glory wisdom screen, Maybe it will become the beginning of TV advertising."
Strictly speaking, it should be the beginning of smart TV advertising.
I don't know when it started, Internet TV brought convenience, and it also brought a variety of advertisements. The Internet, such as LeTV and Xiaomi TV, used "boot advertising" as a foreplay for users to watch TV. Not only that, but when you turn on the TV for a while and re-enter the playback page, you will also get a 15-second ad. This is still the case when you buy a TV member.
Xiao Shi, president of Extreme Rice Technology, believes that the boot advertisement is mandatory, I believe no one can stand this kind of experience. If the Apple mobile phone has an advertisement every time, everyone will also be advertised. No. But there is an iQiyi app on the Apple mobile phone. I want to watch the video with advertisements. I can accept it because one is mandatory and one is voluntary. If I want to watch the video, I don’t buy a member. I can see that the advertisement is acceptable. But it took three or five thousand dollars to buy this machine. Every time there is an advertisement at the time of booting, this is unacceptable to consumers."
This includes the logic of "wool on the sheep", which is the question of whether the hardware is expensive or cheap. Taking smart TV as an example, the price of different models of Xiaomi TV is generally below 3,000 yuan, or even less than 2,000 yuan. Even the Xiaomi TV 55-inch full-screen Pro just released this year is only 3299 yuan, and the price of the glory smart screen standard version is 3799 yuan, the Pro version is 4799 yuan, the price difference between the two is also measured when consumers need to buy Standard.
So this is a front and rear problem, that is, you want to buy a TV to endure 15 seconds of advertising, or spend one or two thousand dollars once and for all. This is the current status quo.
But no doubt starting without advertising should be the inevitable trend of smart TV in the future.
This is dummy text. It is not meant to be read. Accordingly, it is difficult to figure out when to end it. But then, this is dummy text. It is not meant to be read. Period.
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