2019 The world's most profitable
luxury brand survey This brand continues to win the first place
In today's luxury brands, the speed of elimination is so
fast that it is not easy to make a place in the fashion circle and make money.
To investigate, among the many luxury brands who are the most
profitable, the company has issued the "2019 Global Luxury Power
Survey" report in the past few days, and there is no doubt that LVMH has
once again become a champion. The second and third were ESTEE LAUDER and
RICHEMONT, respectively, while CHANEL, which made its first public earnings
the report in 2018, jumped to sixth place, and RALPH LAUREN, who ranked eighth in last
year, pushed out the top 10 list.
▲The “2019 Global Luxury Power Survey” report issued by Qinye Zhongxin
United Certified Public Accountants.
The "2019 Global Luxury Power Survey Report" list
is based on the sales performance of global luxury goods companies in the fiscal
year 2017 (for the 12 months ended June 30, 2018). According to the Diligence
The report, the top 10 luxury brands ranked in the top 100 are nearly 48.2% of the
total, and the top 10 companies have a total growth rate of 14.2%, exceeding
the growth of 10.8%. The overall net profit margin of the top 10 companies also
increased to 11.6%. And the luxury goods market has grown steadily. The annual
growth rate of the total sales of the top 100 has greatly improved from 1% last
year to 10.8%, and as many as 76% of the company's sales have grown positively,
and more than half have achieved double-digit growth.
▲ The global fashion industry is still growing.
Among them, LVMH Group, which owns the first-line products
such as LV, Fendi, Bvlgari, and Loewe, has continuously expanded its brand in
the past two years. At the end of 2016, it will first lose its performance.
Karen and DKNY brand resold, in January 2017, and then bought 80% of the German
RIMOWA luggage brand, in addition to its joint venture with eyewear
manufacturer Marcolin, specializing in the production of the LVMH brand. These
frequent group cooperations have made LVMH still scared in the performance
against the trend.
▲ LV's parent company LVMH continues to reelect the throne of the first
place.
In addition to LVMH continue to grab the first, the
LUXOTTICA Group, which produces famous brand glasses, the KERIN Group, the
the parent company of GUCCI, and the RALPH LAUREN, the parent company of POLO, have
maintained the same ranking as last year, respectively. , 5th and 8th. In the
the report, the company also pointed out that after solving the PUMA in hand, the
KERIN Group is moving towards a pure boutique route, continuing the amazing
growth from 2016 and 2017, and the outstanding sales of Gucci.com online
shopping. This fashion group with GUCCI, YSL, BALENCIAGA and other popular
brands are unstoppable.
▲GUCCI brings a large amount of turnover to the parent company KERIN
Group.
On the list of the top 100, in addition to the brands we are
familiar with, the company also lists the top 20 fastest-growing companies. In
the past few years, MONCLER's Canadian down jacket brand CANADA GOOSE won the
first, Danish light jewelry brand PANDORA won the second, the third to fifth
are the Italian clothing brand VALENTINO, the bag brand FURLA and it is own
SANDRO, MAJE SMCP Group, which is a mid-priced brand.
▲ Canadian down jacket brand CANADA GOOSE is the fastest growing
company.
Among the top ten list, the group originating from Europe
and the United States accounted for nine seats, including three seats in
France, three seats in the United States, and two seats in Switzerland. The
only Asian group is Chow Tai Fook from Hong Kong and many Chinese aunts. Now on
the list.
▲Chow Tai Fook is the only Asian company to squeeze into the top ten.
The Diligence Report also pointed out that as the whole
channel and personalized service become more common, compared with the
historical inheritance of luxury goods companies, young people pay more
attention to issues such as corporate sustainability, environmental
conservation, and ethical principles. And the brand's identity. Also,
Social media has become a luxury enterprise to convey brand value and
strengthen the tools with consumers, through cooperation with opinion leaders
and bloggers, to promote their own brands in the target group.
▲ The marketing of social media has become more and more important.
Xie Mingzhong, head of the consumer industry of Qinye
Zhongxin United Certified Public Accountants believes that despite the
slowdown in major market economies such as China, the Eurozone, and the US, the
development prospects of the luxury market are still quite optimistic. Digitalization
brings a new experience to the industry, and it also changes the habits of
consumers. Luxury brands are beginning to think about how to combine this trend
with brand tradition and historical value to create a new consumer experience.
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