CERRUTI 1881 "Share Closet"
short film shortlisted 2019 Berlin Creative Advertising Film Festival
CERRUTI 1881 recently launched a "Shared Wardrobe"
the short film, inspired by the wardrobe of women and men sharing CERRUTI 1881
clothing, promoting the birth of a series of free and individual styles. This
short film was shortlisted for the Best Fashion Film Award and Best Director
Award at the 2019 Berlin Creative Advertising Film Festival. The short film is
inspired by the creative award-winning studio CARLOS VELASCO & HU Studio.
The CERRUTI 1881's exquisite fabrics and elegant color plates provide contemporary
fashion concepts for Cerruti men and women.
▲ "Share wardrobe" short film
In a space without time and space concept, only one
left and one right, the girl continues to enter the space through the closet,
chasing a boy. Every time she wears the same costume as a boy, she enters the
space, but the boy always arrives first and has already changed into another
suit. The girl kept catching up until she first arrived in the next space, and
replaced the boy with CERRUTI 1881 clothing. She and he, freely explore their
identity in space and time and finally found that regardless of identity and
gender, they broke through the inherent definition of men and women, creating a new
style and fashionable attitude.
▲ "Share wardrobe" short film
As early as 1965, CERRUTI 1881 has opened the interweaving
journey with film art. As the seventh art, the film is a highly integrated art
that shapes an intuitive audiovisual image in a specific multi-dimensional
space and time. It is also a combination of many arts—literature, drama, music,
art, architecture, photography, and of course aesthetics... As the first
European designer to work as a Hollywood film designer, Nino Cerruti is
avant-garde and innovative. He has earned the trust of Hollywood for his sense
of fashion. In the past 50 years, he has designed the characters for more than
150 modern films. The history of brilliant movies has added a lot of
colors.
▲ "Share wardrobe" short film
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